CAMPAIGN

CAMPAIGN COLLECTIVE
2010-2025

Over a decade of campaigns

GARNIER
2025

Micellar Water Campaign

Objective
To reinforce Garnier Micellar Water as the go-to cleansing solution for effortless, gentle skincare. The campaign aims to boost brand preference, drive trial among new users, and highlight the product’s versatility across skin types and lifestyles.
Key Message
Micellar Water cleanses, removes makeup, and refreshes — no rinse, no harsh rubbing, no residue. Just clean, healthy-looking skin that can breathe.
Target Audience
Primarily Gen Z and Millennials (ages 18–35), skincare-conscious consumers looking for gentle yet effective cleansing solutions that fit into busy, multi-tasking routines.
Tone & Style
Fresh, minimal, confident. The visuals are clean and dewy, using close-up skin shots, water textures, and natural lighting to convey purity and simplicity. Messaging is friendly, reassuring, and rooted in everyday self-care moments.

MATRIX
2025

Glow Mania Campaign

Objective
To reinforce La Vie Est Belle as Lancôme’s iconic fragrance of joy, femininity, and freedom. This campaign aims to deepen emotional connection with existing fans while inspiring a new generation of wearers to embrace the fragrance as a personal expression of happiness and individuality.
Key Message
La Vie Est Belle — "life is beautiful" — is more than a scent. It’s a declaration of self, joy, and liberation. With Julia Roberts as the radiant embodiment of elegance and authenticity, the campaign invites women to live beautifully, freely, and on their own terms.
Target Audience
Women aged 25–45 who seek more than just a fragrance — they want an emotional signature, a symbol of confidence, lightness, and personal joy. These are women who resonate with inner beauty, freedom, and meaningful luxury.
Tone & Style
Luminous, cinematic, and uplifting. The visual world is bathed in soft light and elegant minimalism, with Julia Roberts at the centre — effortless, warm, and magnetic. The tone is poetic and empowering, celebrating the beauty in everyday freedom and self-expression.

L’ORÉAL
2025

Great Matte Sale Campaign

Objective
To drive sales and awareness of L’Oréal’s matte makeup range by offering limited-time promotions on best-selling matte foundations, powders, and lipsticks. The campaign aims to attract new customers while re-engaging existing fans of L’Oréal’s matte formulas through a high-impact retail and digital push.
Key Message
Flawless matte has never been more accessible. Discover long-lasting, shine-free coverage and velvety finishes — all at unbeatable prices during the Great Matte Sale.
Target Audience
Makeup enthusiasts aged 18–35 who value high-performance, trend-forward products at an accessible price point. Includes students, professionals, and social-savvy consumers seeking dependable matte looks that last all day.
Tone & Style
Confident, modern, and bold. The campaign uses strong contrasts, clean product visuals, and matte textures to visually express the product benefits. Typography and colour schemes emphasise sophistication, with a balance of edgy and aspirational appeal.

VALENTINO
2025

Born In Roma Campaign

Objective
To launch and position Prada Paradoxe as a fragrance that celebrates the multifaceted nature of modern femininity — an embrace of contradictions, complexities, and personal evolution. The campaign highlights Prada’s continued innovation in fragrance, while spotlighting Emma Watson as the perfect embodiment of intelligence, strength, and grace. It aims to resonate with a new generation seeking authenticity and self-definition.
Key Message
I am never the same, yet always myself. Prada Paradoxe is a tribute to the woman who defies categorisation — bold yet soft, timeless yet modern, powerful yet deeply intuitive. A scent that captures the art of transformation without compromise.
Target Audience
Modern, self-aware women aged 18–35 who value personal growth, sustainability, and individuality. These are conscious consumers who admire intellect and creative integrity in the brands they support.
Tone & Style
Minimalist yet emotionally charged. Cinematic visuals meet raw, unfiltered moments. Emma Watson is featured not only as the face but as the voice of the campaign — having also directed the short film — bringing an authentic and progressive point of view. A balance of sophistication and rebellion is achieved through poetic language, clean compositions, and elevated, future-facing style.

LANCÔME
2023

La Vie Est Belle Campaign

Objective
To reinforce La Vie Est Belle as Lancôme’s iconic fragrance of joy, femininity, and freedom. This campaign aims to deepen emotional connection with existing fans while inspiring a new generation of wearers to embrace the fragrance as a personal expression of happiness and individuality.
Key Message
La Vie Est Belle — "life is beautiful" — is more than a scent. It’s a declaration of self, joy, and liberation. With Julia Roberts as the radiant embodiment of elegance and authenticity, the campaign invites women to live beautifully, freely, and on their own terms.
Target Audience
Women aged 25–45 who seek more than just a fragrance — they want an emotional signature, a symbol of confidence, lightness, and personal joy. These are women who resonate with inner beauty, freedom, and meaningful luxury.
Tone & Style
Luminous, cinematic, and uplifting. The visual world is bathed in soft light and elegant minimalism, with Julia Roberts at the centre — effortless, warm, and magnetic. The tone is poetic and empowering, celebrating the beauty in everyday freedom and self-expression.

PRADA
2024

Paradoxe Campaign

Objective
To launch and position Prada Paradoxe as a fragrance that celebrates the multifaceted nature of modern femininity — an embrace of contradictions, complexities, and personal evolution. The campaign highlights Prada’s continued innovation in fragrance, while spotlighting Emma Watson as the perfect embodiment of intelligence, strength, and grace. It aims to resonate with a new generation seeking authenticity and self-definition.
Key Message
I am never the same, yet always myself.Prada Paradoxe is a tribute to the woman who defies categorisation — bold yet soft, timeless yet modern, powerful yet deeply intuitive. A scent that captures the art of transformation without compromise.
Target Audience
Modern, self-aware women aged 18–35 who value personal growth, sustainability, and individuality. These are conscious consumers who admire intellect and creative integrity in the brands they support.
Tone & Style
Minimalist yet emotionally charged. Cinematic visuals meet raw, unfiltered moments. Emma Watson is featured not only as the face but as the voice of the campaign — having also directed the short film — bringing an authentic and progressive point of view. A balance of sophistication and rebellion is achieved through poetic language, clean compositions, and elevated, future-facing style.