FILM

Design Collective
2015-2025

Over a decade of designs

Campaign Atlas:
Creative Director: Jessica Rae

CREATIVE AUSTRALIA
2025

Creative Workforce Report

The Creative Workforce Scoping Study is a groundbreaking piece of research that distils knowledge of long-standing workforce issues in the creative sector, along with new data on how contemporary labour, technical and economic challenges are impacting the creative workforce.
DESIGN SCOPE
The design of this groundbreaking report is guided by the need to make complex, long-standing workforce issues in the creative sector both clear and compelling. Combining strong editorial structure with contemporary design elements, the layout balances bold typography, spacious composition, and a refined colour palette with accent tones, to convey urgency, clarity and credibility. Data visualisations are treated as focal points — designed to inform at a glance while evoking the gravitas of institutional research and the energy of creative labour.
Abstract graphic devices and infographics reference the characteristics of the sector's — modular grids, overlapping forms, layered elements — embedding the language within the report’s structure. Photography and illustrations ground the content in lived experience, highlighting real faces and spaces behind the numbers, and reinforcing the human cost and creativity embedded in the data.
Ultimately, the report’s design embodies a call to action: to rethink, reform, and reinvest in the creative workforce. It is a document meant to be read, cited, and remembered — both a mirror of where the industry is, and a map toward where it must go.

NAB
2024

Health Insights Report

In this report, Australians share their experiences with health practitioners and their preferences. The results paint a clear picture on the opinions of health consumers today, giving practitioners actionable insights to help them meet their patients needs. Insights explored include how Australians feel about their own health, how they manage it and what stops them from doing more.
DESIGN SCOPE
Utilised the brand’s star graphics as waypoints on a health journey — each representing key insight areas. This dynamic design element offers visual consistency while symbolising guidance, navigation, and aspiration — core to both health journeys and the NAB brand promise.
The use of lifestyle photography places real Australians at the centre of the story. Each image is intentionally candid, diverse, and human — reinforcing the authenticity of the insights and reminding us that behind every data point is a person navigating their own wellbeing.
Infographics and callout information are clean, concise and bold — making it easy to scan, absorb and act. Insights are grouped by thematic sections that mirror the patient experience, making it easy for practitioners to locate the information most relevant to their field.
Ultimately, this report is designed to spark empathy and action. By combining compelling design with human-first insight, it helps practitioners see the full picture — not just where patients are now, but what they need next.

JBWERE
2025

Supporting Your Structured Giving Report

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PLUM
2023

Simple Choice PDS

Simple Choice portfolios are a range of actively-managed investment options designed to deliver returns consistent with their objectives, while managing risk. These investment options have a different allocation of growth and defensive assets. This PDS includes information about the product's key features, benefits, risks, and procedures — ensuring transparency and informed decision-making — so you always know where your money is invested.
DESIGN SCOPE
The design is driven by a need to communicate clarity, confidence and simplicity — reflecting the core promise of the product itself. With a focus on making actively managed investment options more accessible, the visual approach breaks down complex financial information into an easy-to-navigate and visually reassuring document. Clean layouts, structured typography and intuitive flow are used to guide readers through essential content, supporting informed decision-making at every step.
The palette is sophisticated and calming, incorporating the brand’s primary colours to reinforce trust and stability, complemented by a secondary palette that signals choice and personalisation. Graphical elements — such as icons, infographics and simplified diagrams — help explain risk levels, portfolio objectives, and asset allocation without overwhelming the reader. Vibrant photography and thoughtfully crafted illustrations bring warmth and relatability to the design, humanising the investment journey and visually reinforcing the sense of confidence, choice and long-term clarity that defines the portfolios. The overall tone is professional yet user-friendly, ensuring that the PDS speaks clearly to both first-time investors and seasoned clients seeking dependable, goal-aligned investment options.

BHP
2022

Annual Report

BHP brings people and resources together to build a better world. Responsibly managing the most resilient long-term portfolio of assets, in highly attractive commodities. This annual report outlines the growth value through excellence in operations, discovering and developing resources, acquiring the right assets and options, capital allocation, and a differentiated approach to social value. It is against a backdrop of commitment to performance and continuous improvement, that BHP delivered considerable value to its shareholders.
DESIGN SCOPE
The design of this report reflects the company’s position as a global leader in resources — combining strength, stability and forward-thinking with a clear commitment to sustainability and long-term value creation. The visual identity balances corporate authority with a modern sensibility, presenting complex financial and operational data through a lens of transparency, clarity and purpose.
A strong, grid-based layout underpins the structure of the report, enabling intuitive navigation through key sections — from performance highlights to ESG commitments. Bold typography, data-driven infographics and compelling photography convey scale and impact, while a restrained, mineral-inspired colour palette reinforces the company’s connection to the natural world. Integrated imagery and visual storytelling emphasise the role in powering global progress through responsible resource management. Altogether, the report is designed to instill confidence in stakeholders while clearly communicating BHP’s strategy, accountability and vision for the future.

JBWERE
2022

The Corporate Support Report

Corporate giving and community investment is the fastest growing and least understood segment of social impact funding. This report is the first of its kind, designed to provide interest and valuable insight. By increasing knowledge and improving understanding, the report enables a larger number of quality partnerships between the corporations and for-purpose organisations, leveraging the strengths and capabilities of each to create real, lasting positive change.
DESIGN SCOPE
The design is purposefully clear, confident, and contemporary — reflecting its role as a first-of-its-kind resource in the evolving space of corporate community investment. With a subject grounded in data and strategy but rich in potential for impact, the report strikes a balance between authority and accessibility. A clean, modular layout supports a logical reading experience, while bold headings, infographics, and callout features draw attention to key findings and actionable insights.
The visual identity is grounded in a refined colour palette — professional yet optimistic — signalling both corporate credibility and community optimism. Visual elements reference connection, partnership, and capability, subtly reinforcing the report’s core themes. Photography reflects the ethical investing philosophy and diversity of both corporate Australia and the for-purpose sector. Overall, the design enhances clarity and engagement, enabling the report to serve as both a practical tool and an invitation to build stronger, more impactful partnerships.

ISPT
2022

Annual Review

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MYER
2020

Christmas Home Essentials Catalogue

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MLC
2021

How To Guide

The MLC MasterKey How To Guide is a comprehensive resource that empowers individuals to effectively manage their superannuation and investment accounts. It provides clear instructions and valuable information on various aspects of account management, including contributions, withdrawals, strategy, switching investment options, fees, tax rules and more.
DESIGN SCOPE
The document design is centred on clarity, ease of use, and visual consistency — empowering users to navigate their investment journey with confidence. As a practical, step-by-step resource, this guide is designed to simplify financial processes by prioritising simplicity and structure. A clean, concise layout ensures content is easy to scan, with clear headings, numbered steps, and callout boxes drawing attention to key actions and insights.
A fresh, contemporary colour palette — aligned with MLC’s brand identity — adds visual cohesion and trust. Thoughtful use of white space promotes readability, while photography and graphics introduce warmth and accessibility. The design reflects the commitment to making superannuation more transparent and manageable for all Australians, helping users build financial confidence with a guide that is as clear and practical as it is professional.

WHAT THE FRESH
2020

Gourmet Food Packaging

Embracing the principle that convenience doesn’t necessitate compromise, these ready-to-eat meals are bursting with tantalising flavours and packed with goodness. Fresh, local ingredients are transformed into delicious meals that are portion-controlled to ensure a balance of nutrition and taste. A selection of cuisines are curated to match taste preferences and lifestyle, ensuring every bite is a delightful experience, leaving you sated and nourished.
DESIGN SCOPE
This packaging design brings to life a bold and refreshing idea: that fast food can be great food — full of flavour, full of nutrients, and full of choice. Inspired by the core belief that convenience should never come at the cost of quality, the packaging strikes a balance between practicality and pleasure. Every visual element is crafted to reinforce this duality: flavour-forward and function-driven.
The creative direction for the photography embraces the concept of “a morsel in a mouthful” — a visual celebration of gourmet within everyday convenience. Each composition is carefully styled to feature a single, flavour-packed bite suspended in the foreground — delicately cradled by a fork or spoon, with ingredients artfully wrapped or cascading around the utensil, showcasing the layered textures and premium quality. In the background, a bowl brimming with vibrant, fresh produce offers a generous context — reminding the consumer that this small taste is part of something wholesome, abundant, and thoughtfully made. The lighting is natural and warm, enhancing the richness of colour and texture, while the depth of field ensures the focus remains on the craftsmanship of the individual bite. This is not just fuel — it’s a gourmet experience, distilled into every mouthful.
The design uses a vibrant, modern colour palette that reflects the freshness and variety of ingredients — greens for vitality, warm tones for comfort, and clean whites for purity and simplicity. These colours signal to consumers that they’re choosing a product that’s genuinely fresh and nourishing. Bold, ingredient-led imagery on the front and back teases the meal within, showcasing real textures and whole foods to highlight the authenticity of what’s inside. Not hiding anything — this is food you can see, trust, and crave.
Typography is clean, friendly, and inviting, reflecting the accessible nature of the meals. Clear labelling and benefit callouts (e.g. vegan, calories, protein, etc) empower consumers to make confident, informed choices. “Foodies choose fresh” symbolises the authenticity of the brand. From the copy tone to the tactile experience, everything has been crafted to evoke satisfaction and joy. This is more than just something to eat — it’s a moment of nourishment and delight in a busy day. Each pack is a subtle reminder that you don’t have to choose between fast and good — you can have both.