DESIGN

DESIGN COLLECTIVE
2025

Over a decade of design innovation

  • Brand: Lixir

    Project: Animation

CREATIVE AUSTRALIA
ARTS & CULTURE

Creative Workforce Report

  • The Creative Workforce Scoping Study is a groundbreaking piece of research that distils knowledge of long-standing workforce issues in the creative sector, along with new data on how contemporary labour, technical and economic challenges are impacting the creative workforce.

    The design of this groundbreaking report is guided by the need to make complex, long-standing workforce issues in the creative sector both clear and compelling. Combining strong editorial structure with contemporary design elements, the layout balances bold typography, spacious composition, and a refined colour palette with accent tones, to convey urgency, clarity and credibility. Data visualisations are treated as focal points — designed to inform at a glance while evoking the gravitas of institutional research and the energy of creative labour.

    Abstract graphic devices and infographics reference the characteristics of the sector's — modular grids, overlapping forms, layered elements — embedding the language within the report’s structure. Photography and illustrations ground the content in lived experience, highlighting real faces and spaces behind the numbers, and reinforcing the human cost and creativity embedded in the data. Ultimately, the report’s design embodies a call to action: to rethink, reform, and reinvest in the creative workforce. It is a document meant to be read, cited, and remembered — both a mirror of where the industry is, and a map toward where it must go.

PLUM
FINANCE

Simple Choice PDS

  • Plum Choice portfolios are a range of actively-managed investment options designed to deliver returns consistent with their objectives, while managing risk. The PDS series includes information about the products’ key features, benefits, risks, and procedures — ensuring transparency and informed decision-making.

    The design is driven by a need to communicate clarity, confidence and simplicity — reflecting the core promise of the product itself. The visual approach breaks down complex financial information into an easy-to-navigate and visually reassuring document. Clean layouts, structured typography and intuitive flow are used to guide readers through essential content, supporting informed decision-making at every step.

    The palette is sophisticated and calming, incorporating the brand’s primary colours to reinforce trust and stability, complemented by a secondary palette that signals choice and personalisation. Graphical elements — such as icons, infographics and simplified diagrams — help explain risk levels, portfolio objectives, and asset allocation. Vibrant photography and thoughtfully crafted illustrations bring warmth and relatability to the design, humanising the investment journey and visually reinforcing the sense of confidence, choice and long-term clarity that defines the portfolios. The overall tone is professional yet user-friendly, ensuring that the PDS speaks clearly to both first-time investors and seasoned clients seeking dependable, goal-aligned investment options.

NAB
FINANCE

Health Insights Report

  • In this NAB report, Australians share their experiences with health practitioners and their preferences. The results paint a clear picture on the opinions of health consumers, giving practitioners insights to help them meet their patients needs. Insights include how Australians feel about their own health, how they manage it and what stops them from doing more.

    Utilising the brand’s star graphics as waypoints on a health journey — this dynamic design element offers visual consistency while symbolising guidance, navigation, and aspiration — core to both health journeys and the NAB brand promise. The use of lifestyle photography places real Australians at the centre of the story. Each image is intentionally candid, diverse, and human — reinforcing the authenticity of the insights and reminding us that behind every data point is a person navigating their own wellbeing.

    Infographics and callout information are clean, concise and bold — making it easy to scan, absorb and act. Insights are grouped by thematic sections that mirror the patient experience, making it easy for practitioners to locate the information most relevant to their field. Ultimately, this report is designed to spark empathy and action. By combining compelling design with human-first insight, it helps practitioners see the full picture — not just where patients are now, but what they need next.

JBWERE
FINANCE

Corporate Report

  • Corporate giving and community investment is the fastest growing and least understood segment of social impact funding. This report is the first of its kind, designed to provide interest and valuable insight. By increasing knowledge and improving understanding, the report enables a larger number of quality partnerships between the corporations and for-purpose organisations, leveraging the strengths and capabilities of each to create real, lasting positive change.

    The design is purposefully clear, confident, and contemporary — reflecting its role as a first-of-its-kind resource in the evolving space of corporate community investment. With a subject grounded in data and strategy but rich in potential for impact, the report strikes a balance between authority and accessibility. A clean, modular layout supports a logical reading experience, while bold headings, infographics, and callout features draw attention to key findings and actionable insights.

    The visual identity is grounded in a refined colour palette — professional yet optimistic — signalling both corporate credibility and community optimism. Visual elements reference connection, partnership, and capability, subtly reinforcing the report’s core themes. Photography reflects the ethical investing philosophy and diversity of both corporate Australia and the for-purpose sector. Overall, the design enhances clarity and engagement, enabling the report to serve as both a practical tool and an invitation to build stronger, more impactful partnerships.

MLC
FINANCE

How To Guide

  • The MLC MasterKey How To Guide is a comprehensive resource that empowers individuals to effectively manage their superannuation and investment accounts. It provides clear instructions and valuable information on various aspects of account management, including contributions, withdrawals, strategy, switching investment options, fees, tax rules and more.

    The document design is centred on clarity, ease of use, and visual consistency — empowering users to navigate their investment journey with confidence. As a practical, step-by-step resource, this guide is designed to simplify financial processes by prioritising simplicity and structure. A clean, concise layout ensures content is easy to scan, with clear headings, numbered steps, and callout boxes drawing attention to key actions and insights.

    A fresh, contemporary colour palette — aligned with MLC’s brand identity — adds visual cohesion and trust. Thoughtful use of white space promotes readability, while photography and graphics introduce warmth and accessibility. The design reflects the commitment to making superannuation more transparent and manageable for all Australians, helping users build financial confidence with a guide that is as clear and practical as it is professional.

BHP
MINING

Annual Report

  • BHP brings people and resources together to build a better world. Responsibly managing the most resilient long-term portfolio of assets, in highly attractive commodities. This annual report outlines the growth value through excellence in operations, discovering and developing resources, acquiring the right assets and options, capital allocation, and a differentiated approach to social value. It is against a backdrop of commitment to performance and continuous improvement, that BHP delivered considerable value to its shareholders.

    The design of this report reflects the company’s position as a global leader in resources — combining strength, stability and forward-thinking with a clear commitment to sustainability and long-term value creation. The visual identity balances corporate authority with a modern sensibility, presenting complex financial and operational data through a lens of transparency, clarity and purpose.

    A strong, grid-based layout underpins the structure of the report, enabling intuitive navigation through key sections — from performance highlights to ESG commitments. Bold typography, data-driven infographics and compelling photography convey scale and impact, while a restrained, mineral-inspired colour palette reinforces the company’s connection to the natural world. Integrated imagery and visual storytelling emphasise the role in powering global progress through responsible resource management. Altogether, the report is designed to instill confidence in stakeholders while clearly communicating BHP’s strategy, accountability and vision for the future.

MYER
RETAIL

Christmas Catalogue

  • The Myer Christmas catalogue isn’t just a guide — it’s a stage. Every page is designed to celebrate the products themselves, letting them shine as the heroes of the story. Colourful layouts, generous space, and thoughtful compositions ensure nothing distracts from what matters: the items that bring joy, style, and surprise into homes.

    Colour, typography, and subtle festive touches frame each product, creating moments of delight without overpowering the visual narrative. Photography captures texture, scale, and detail, making the catalogue feel as tangible as the gifts themselves.

    In essence, the design is a supporting act — the products are the stars. This approach elevates the catalogue from a shopping tool to a curated experience, where every page invites discovery, sparks excitement, and celebrates the magic of giving.

WILLIAM ANGLISS
EDUCATION

Institute Course Guides

  • William Angliss Institute is Australia's largest specialist centre for foods, tourism, hospitality and events education and training. Over 85 years, the institute has earned a strong global reputation for the delivery of innovative higher education, training solutions and consultancy services to clients across Australia and abroad. The Course Guides serve as a gateway, offering prospective students a clear and compelling view of their future possibilities. Designed to both inform and inspire, they highlight the centre’s industry-leading programs, expert educators, and state-of-the-art facilities. Each guide not only outlines course structures, career pathways, and entry requirements, but also brings to life the vibrant culture and real-world opportunities that await.

    This brochure series is designed to be as dynamic and flavour-rich as the industries it represents — foods, tourism, hospitality, and events. Every visual element is curated to reflect movement, energy, and aspiration, capturing the journey from classroom to global career.

    The visual direction blends timeless sophistication with contemporary energy, using black-and-white photography to distil the details and focus on authentic moments, expressions, and environments. Through bold monochrome storytelling and strategic colour moments, the design positions the reader at the start of their own career adventure, with a path illuminated by the brand’s promise.

    Over these monochrome scenes, soft bursts of brand-colour bokeh create a signature visual language — a symbolic thread that connects the diverse worlds of kitchens, hotels, travel destinations, and event spaces. The bokeh acts as a metaphor for ambition and opportunity, catching the reader’s eye like lights in the distance, drawing them toward a future filled with possibility.

    The layout flows like an itinerary, guiding the reader through diverse course offerings as though they’re exploring destinations on a map. Bold, full-bleed imagery immerses readers in real-world environments, while clean typographic hierarchies ensure clarity and easy navigation. Icons and subtle graphic motifs connect the disciplines, reinforcing the breadth of opportunities available.

    The design doesn’t simply list courses — it tells a story of possibility. Whether it’s a graduate leading a Michelin-starred kitchen or steering a major travel brand, each brochure positions the reader at the starting point of their own world-spanning career. It’s not just information — it’s an invitation to imagine themselves at the centre of an industry.

WHAT THE FRESH
FOOD

Gourmet Food Packaging

  • What The Fresh is an innovator and a disruptor in the food industry. Embracing the principle that convenience doesn’t necessitate compromise, their ready-to-eat meals are bursting with tantalising flavours and packed with goodness. Fresh, local ingredients are transformed into delicious meals that are portion-controlled to ensure a balance of nutrition and taste. A selection of cuisines are curated to match taste preferences and lifestyle, ensuring every bite is a delightful experience, leaving you sated and nourished.

    This packaging design brings to life a bold and refreshing idea: that fast food can be great food — full of flavour, full of nutrients, and full of choice. Inspired by the core belief that convenience should never come at the cost of quality, the packaging strikes a balance between practicality and pleasure. Every visual element is crafted to reinforce this duality: flavour-forward and function-driven.

    The creative direction for the photography embraces the concept of “a morsel in a mouthful” — a visual celebration of gourmet within everyday convenience. Each composition is carefully styled to feature a single, flavour-packed bite suspended in the foreground — delicately cradled by a fork or spoon, with ingredients artfully wrapped or cascading around the utensil, showcasing the layered textures and premium quality. In the background, a bowl brimming with vibrant, fresh produce offers a generous context — reminding the consumer that this small taste is part of something wholesome, abundant, and thoughtfully made. The lighting is natural and warm, enhancing the richness of colour and texture, while the depth of field ensures the focus remains on the craftsmanship of the individual bite. This is not just fuel — it’s a gourmet experience, distilled into every mouthful.

    The design uses a vibrant, modern colour palette that reflects the freshness and variety of ingredients — greens for vitality, warm tones for comfort, and clean whites for purity and simplicity. These colours signal to consumers that they’re choosing a product that’s genuinely fresh and nourishing. Bold, ingredient-led imagery on the front and back teases the meal within, showcasing real textures and whole foods to highlight the authenticity of what’s inside. Not hiding anything — this is food you can see, trust, and crave.

    Typography is clean, friendly, and inviting, reflecting the accessible nature of the meals. Clear labelling and benefit callouts (e.g. vegan, calories, protein, etc) empower consumers to make confident, informed choices. “Foodies choose fresh” symbolises the authenticity of the brand. From the copy tone to the tactile experience, everything has been crafted to evoke satisfaction and joy. This is more than just something to eat — it’s a moment of nourishment and delight in a busy day. Each pack is a subtle reminder that you don’t have to choose between fast and good — you can have both.

ROXY
FASHION

Spring Lookbook

  • Roxy’s Spring Lookbook celebrates the fearless spirit of those who chase freedom and follow the tide of adventure. Blending bold, edgy styles with fluid, surf-inspired designs, this collection is made for the rebels and dreamers — the heartbreakers who break the rules and the wavechasers who never stop chasing the next swell. It’s a vibrant tribute to passion, resilience, and living unapologetically on your own terms.

    This Lookbook captures the essence of the season — light, fresh, and full of movement — while celebrating the brand’s spirit of adventure, confidence, and coastal lifestyle. Inspired by the rhythm of the ocean and the energy of longer, sunlit days, the design blends fluid layouts with vibrant, sun-washed colour palettes that echo sandy neutrals, sea-glass greens, and playful tropical brights.

    Photography is central, featuring a mix of candid, in-motion shots and hero lifestyle imagery that transports the viewer to beach breaks, boardwalks, and sun-drenched afternoons. Overlapping elements, wave-like curves, and layered textures nod to both surf culture and the brand’s youthful edge.

    Typography is bold yet relaxed, handwritten script contrast with dynamic sans-serif headlines, and paired with clean body text for clarity. The pacing alternates between immersive full-bleed spreads and curated product grids, giving space for both storytelling and detail.

    This lookbook is more than a seasonal showcase — it’s an open invitation to live the Roxy way: fearless, free, and always chasing the next wave.

RE/MAX
PROPERTY

Property Magazine

  • RE/MAX is Australia's premier real estate network, and expert agents for buying, selling and renting residential and commercial property, with offices nationwide. MAX, a quarterly publication, offers a behind-the-scenes look at the nation’s premier real estate network. Each issue explores the agency’s people, culture, and achievements, while providing expert insights into residential and commercial property trends, developments, and listings.

    This publication is designed as a window into the world of RE/MAX — showcasing the agency’s expertise, people, and culture while delivering valuable insights. The design takes inspiration from the precision and structure of architecture, using strong grid systems, clean lines, and well-balanced compositions to create a sense of purpose and professionalism.

    The brand palette of confident blues and dynamic reds is applied strategically, guiding the reader’s eye and reinforcing brand recognition across every spread. Blues convey trust, stability, and depth of knowledge, while reds inject energy, passion, and a sense of opportunity.

    Photography plays a central role, capturing the warmth and personality of the agents alongside aspirational residential and commercial properties. Feature layouts combine editorial storytelling with visual breathing space, ensuring market data, human interest stories, and property features coexist in a polished, accessible format.

    The quarterly update is a curated brand experience, where every design decision supports the brand’s identity as Australia’s premier real estate network. Blending market intelligence with human stories that inform, inspire, and connect with its readers.

MECCA
BEAUTY

Beauty Election Catalogue

  • The Beauty Election Catalogue is a curated celebration of the most beloved beauty essentials, as voted by experts. Showcasing the top brands across skincare, makeup, fragrance, hair, and body, and offering readers both inspiration and direction as they refresh their routines. Highlighting products that consumers trust, this is an indispensable guide for beauty lovers eager to uncover emerging trends, cult products, and future icons of the industry.

    This catalogue celebrates the icons of beauty, as chosen by experts, and the design reflects that spirit of joy, vibrancy, and connection. A lively coral palette infuses the pages with warmth and energy — a perfect representation of beauty’s power to uplift and inspire. Coral tones and popping pinks are paired with deep charcoal to create a sophisticated balance, ensuring products remain the heroes while colours evoke freshness and modernity.

    Circular elements weave through the design as a unifying motif, symbolising community, inclusivity, and the cyclical nature of beauty trends. These rounded forms frame product photography, highlight key typography, and create playful focal points, guiding the reader in an intuitive and engaging way.

    The catalogue is packed with product shots arranged creatively — from artful flat lays to dynamic close-ups — ensuring every texture, colour, and detail shines. Crisp typography and layered compositions echo a high-end editorial aesthetic, while circular callouts draw attention to winning formulas and customer favourites. This bold, editorial approach transforms the layout into a gallery of the most-loved beauty essentials, inviting readers to explore and be inspired.

    This catalogue isn’t just a guide to the year’s beauty champions — it’s a celebration of shared passion, brought to life through design that’s as dynamic and inviting as the MECCA community itself.

VISION SUPER
FINANCE

Annual Report

  • As one of Australia’s oldest and most trusted superannuation funds, Vision Super has a long history of helping members grow their wealth and prepare for a comfortable retirement. The Annual Report reflects this enduring commitment, offering clear insights into performance, investments, and the positive impact delivered across local communities.

    This report is designed to reflect the company’s core belief — your super is your money. Every design choice reinforces the commitment to transparency, trust, and the future prosperity of its members. The colour palette draws from rich blues and fresh greens, symbolising stability, growth, and renewal. These tones are applied throughout, creating a professional yet approachable visual language that conveys both financial strength and personal care.

    Photography anchors the design in the local community, celebrating the people, landscapes, and projects that members’ investments help support. Clean typography, spacious layouts, and clear data visualisation ensure the report is as easy to navigate as it is visually engaging. The overall design strikes a balance between credibility and inspiration — a financial document that not only reports on performance but also reassures members that their super is working hard for them, building wealth for today and security for tomorrow.

TRADELINK
RETAIL

Showroom Catalogue

  • Tradelink is one of Australia’s leading names specialising in high-quality products for bathrooms, kitchens, and laundries. The Showroom Catalogue is a curated guide creating inspirational, functional spaces, and featuring the latest product ranges from leading brands. It blends practical detail with design inspiration, making it easy for customers to visualise and plan their projects.

    This catalogue is designed as a journey of transformation — an invitation to “renovate your life”. The design merges contemporary elegance with editorial sophistication. Full-page, high-resolution photography captures the sculptural beauty of fittings and the serene atmosphere of complete bathroom, laundry and kitchen spaces.

    A refined colour palette incorporates the brand’s signature deep blue and aqua hues, balancing them with soft neutrals and natural tones of stone, timber, and metal. This measured use of colour ensures the brand identity flows through every page, while subtle textures and fine-line detailing nod to craftsmanship and material quality.

    The catalogue flows seamlessly from dream to detail — from aspirational imagery that sparks imagination to precise product specifications that make that vision achievable. The result is a tactile, aspirational, and highly usable resource — one that doesn’t just showcase fittings, but inspires a complete reimagining of the most intimate and inviting spaces in the home.

ISPT
PROPERTY

Annual Review

  • ISPT is committed to delivering value for its investors’ members across a diverse portfolio of office, retail, industrial, education, health and residential properties. Taking a leadership position within the property industry to create a more sustainable future, the Annual Review maintains a laser focus on challenging the business to raise the bar to deliver even more sustainable outcomes for people and the planet.

    The creative direction of this review fuses form and content, superimposing imagery into typography. A bold, contemporary palette of vibrant blue, energetic orange, and fresh green — colours that convey confidence, innovation, and sustainable growth. These hues energise the design while reflecting the fund’s dynamic approach to property investment.

    Clean, structured layouts with crisp typography ensure complex financial data is clear and accessible, while geometric shapes and layered elements echo architectural precision and strategic vision. Photography showcases iconic properties and development progress, reinforcing the fund’s role as a trusted leader in Australia’s property market.

    The layout prioritises clarity and hierarchy, allowing complex financial data and market insights to be presented with transparency and ease. Ultimately, the design transforms the annual review from a conventional report into a compelling story of achievement, trust, and opportunity — a visual testament to the fund manager’s leadership in Australia’s property market.

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